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The Latest! by Boxwood Co
Yes Virginia, AIPR is a thing now ...

Yes Virginia, AIPR is a thing now ...

Why AI PR is the New SEO (And What It Means for Lifestyle Brands)

Carolyn Delacorte

•

Oct 9, 2026


Lore Has a Paper Trail: How to Safely Use Brand Legends Without Getting Burned

Lore Has a Paper Trail: How to Safely Use Brand Legends Without Getting Burned

A simple reference to Cleopatra during a routine ingredient check sent me down a research rabbit hole.

Carolyn Delacorte

•

Oct 1, 2026

To be Agentic or Non-Agentic: That Is the Question

To be Agentic or Non-Agentic: That Is the Question

While some corporate behemoths wrestle with delivering both technological scale and genuine human connection, small brands sit in the absolute sweet spot.

Carolyn Delacorte

•

Sep 22, 2026

The Fragrance Trend That’s Been Dominating the Beauty Market Throughout 2026

small business

+9

The Fragrance Trend That’s Been Dominating the Beauty Market Throughout 2026

New first-half U.S. beauty data reported this month shows fragrance continuing to perform strongly. And people aren’t just buying perfume → they’re stocking up on body lotion, beautiful soaps, fancy candles, and specialty coffee. Anything that turns an ordinary Tuesday into something nicer.

Carolyn Delacorte

•

Aug 25, 2026

DFRNT8 by Boxwood Co

Differentiate is a marketing newsletter created for lifestyle brands.

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Yes Virginia, AIPR is a thing now ...

Yes Virginia, AIPR is a thing now ...

Carolyn Delacorte

•

Oct 9, 2026

Lore Has a Paper Trail: How to Safely Use Brand Legends Without Getting Burned

Lore Has a Paper Trail: How to Safely Use Brand Legends Without Getting Burned

Carolyn Delacorte

•

Oct 1, 2026

To be Agentic or Non-Agentic: That Is the Question

To be Agentic or Non-Agentic: That Is the Question

Carolyn Delacorte

•

Sep 22, 2026

The Fragrance Trend That’s Been Dominating the Beauty Market Throughout 2026

small business

+9

The Fragrance Trend That’s Been Dominating the Beauty Market Throughout 2026

Carolyn Delacorte

•

Aug 25, 2026

72% of Shoppers will use AI this Holiday Season. Write your product pages so it will recommend them.

brand voice

+4

72% of Shoppers will use AI this Holiday Season. Write your product pages so it will recommend them.

Carolyn Delacorte

•

Aug 21, 2026

Trend Edit: Make Your Products Easy for Machines to Find and Your Brand Hard for Humans to Forget

Lifestyle Brand Strategy

+2

Trend Edit: Make Your Products Easy for Machines to Find and Your Brand Hard for Humans to Forget

Carolyn Delacorte

•

Aug 19, 2026

50 Years Ago, a Tiny PR Event Transformed an Entire Industry. Here’s What Brands Can Learn From It.

lifestyle marketing

+2

50 Years Ago, a Tiny PR Event Transformed an Entire Industry. Here’s What Brands Can Learn From It.

Carolyn Delacorte

•

Aug 11, 2026

This Week in Lifestyle Marketing: Hero Products, Real-Life Experiences and the Return of Personality

holiday marketing

+2

This Week in Lifestyle Marketing: Hero Products, Real-Life Experiences and the Return of Personality

Carolyn Delacorte

•

Aug 7, 2026

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DFRNT8 by Boxwood

Differentiate by Boxwood
Marketing intelligence for brands that refuse to blend in.

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